3 Best Practices for Small Business Branding
by Marcus Lansky There's a lot of contradictory advice when it comes to branding, but there's no denying that small businesses need to create a clear-cut, identifiable brand to survive — especially in the online marketplace. Consider the following three best...
Mistakes to Avoid when Becoming an Entrepreneur
Entrepreneurs are an independent group of people. Trying and failing, are part of the territory, and accepted, as such. However, by avoiding upcoming mistakes, you can position yourself to keep moving ahead, instead of taking a few steps back. Even though you feel...
Drawing Attention To The Company Website
Business owners commonly believe that if they build a website for their company, and populate it with items for purchase, that people will simply flock to it with no further effort required. In order for your small business's website to do any good, you are going to...
Why Are Business Communication Skills Important For Entrepreneurs?
"COMMUNICATION - the human connection - is the key to personal and career success." — Paul J. Meyer To run successful organizations, entrepreneurs need to develop and enhance their business communication skills. This includes both verbal and non-verbal communication....
Tips to Keep in Mind When Writing a Winning Business Plan
If a business idea was all it took entrepreneurs to become successful, then 8/10 entrepreneurs would have made the headlines. Yes, you got that right! There is more to running a successful business than just the idea. For entrepreneurs to become success stories like...
10 Types of Risks Every Entrepreneur Must Battle
It is a very well known fact that running a business is not easy mainly because of the risk factors involved in it. The ever changing scenario puts a lot of pressure on entrepreneurs to improve their skills and battle risks at the same time. Every business, big or...
10 Qualities of a Successful Entrepreneur
It may be easy to be an entrepreneur but you need a lot of qualities in order to be a successful one. It is definitely not easy mainly due to the multiple roles they play. Entrepreneurs are managers where they have to call the shots and lead people in order to get the...
Marketing Strategies
Teaching a New Dog Old Tricks The world of marketing has grown away from direct mail fliers, phone soliciting and open houses. Now, the Internet is used to form relationships, offer specials and keep readers informed. However, if you look back in time, you will find...
“Educating” Your Customers
What is the one thing that you could do as an entrepreneur that would make your business stand out? Why, caring about your customers, of course! Marketing research has time and again shown that customers will choose to do business with places that provide a sensation...
Common Entrepreneurial Mistakes to Avoid
"A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them." — John C Maxwell Entrepreneurship is the dream of every aspiring individual. But being a successful entrepreneur takes a lot of effort and hard work....
Learning How to Expand your Business
The essentials of Business Growth and Development necessary for long-term success Expanding the operations of your business will give you access to new markets and thus enable you to enter the big leagues. To compete on a global scale is the dream of every...