These days, you can't run a business without the power of the internet behind it. From managing customer data to designing a website and running social media accounts, there are plenty of opportunitiesto outsource web-based projects to trained professionals so you can focus on growing your business. Here are some suggestions about where to look.

Customer Relationship Management

If you have customers, you have a need to keep track of them. Fortunately, CRM (customer relationship management) software is available to help you. One option is Salesforce, which can manage a large amount of customer information and data. Having a centralized location for this information makes reaching your customers a much easier task. For example, a database of your customers' addresses is necessary if you want to send out mailers, and having access to that information helps you estimate the costs and resources required.

A certified CRM professional can set up your CRM infrastructure and upload customer data. They can also automate certain tasks for efficiency and make updates to your CRM system so you have the latest information on your customers at all times.

Web Design and Development

You can probably put together a simple website yourself, but more complex ones should be left to the professionals. A web designer and developer can work with you to create a website that matches your business's needs. For example, you may need e-commerce integrations on your website, and a Shopify developer can implement those features.

Usually for a retainer fee, a web designer and developer will handle regular updates and maintenance on your website. It's also important to ensure any web professional you choose to work with is familiar with ADA compliance and accessibility.

Your web professional will require many documents from you to get your site up and running, and you can make this easy when you merge PDF​ files into one to limit the number of attachments. You can also use a JPG to PDF converter when sending images to preserve quality and save on storage space.

Social Media

In today's world, it's safe to say your social media presence has the ability to make or break your business, especially when 35% of consumers say they look up local businesses online on a regular basis. With social media essentially being your shop window, it may be a good idea to call in a social media managerwho can help you establish an engaging and effective social media presence for your business. This may include doing market research on competitors' social media accounts, interacting with your followers, and implementing large-scale social media campaigns for your business.

Register Your Business

Registering your business with the government is a great way to legitimize it and take advantage of all the benefits that come with being an entrepreneur. Rules vary by state, however, there are typically more favorable taxes and legal protections for LLCs. You also get access to business networks in your community, such as the Vegas Chamber of Commerce.

Level Up Your Knowledge

Managing a tech-based team requires a diverse set of skills from both the technical and managerial sides. Seeking a Masters Degree in Information Technology is a great way to equip yourself with the necessary skills to be successful in that role. An accredited online program can also help you achieve important certifications in addition to your degree.

It Takes a Team

Your business will benefit from having a team of pros who can take it to new online heights, so make sure to make prudent investment decisions.

article courtesy of Tina Martin,

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