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Unconventional Methods Of Doing Business
The single part about running your own business that entrepreneurs love the most is that they get to make all the rules. While your customers will anticipate having a certain amount of normality in your business approach and operating hours, they will likewise appreciate a burst of creativity and resourcefulness that makes your business unique from all of its competitors.
Being unconventional is a great way to stand out from the crowd, but must be done within reasonable limits in order to not drive customers away. Regardless of what industry you are operating in, there exists a means for you to introduce some unique and unconventional practices that will set you apart from the ordinary, run-of-the-mill competition. What you choose to do is up to you, but know that it's never too late to encourage a little creativity and resourcefulness in your business and among your employees. Your workforce may even view such changes as a breath of fresh air for the business.
The most important part for you to remember about being unconventional is that you, the business owner, are the one who ultimately gets to set the limitations and the rules. While you may be okay with the idea of introducing a new, colorful theme to attract college students to your restaurant, you should still enforce your wait staff's dress code. Introducing music to make your business feel more relaxed may work well, but that doesn't mean that your employees get to tune the radio.
From the start of your introduction to the unique, you must be prepared to put your foot down. Don't be afraid to try out new ideas and see how they work for your business, but at the same time, be ready to set boundaries. You must always keep in mind that you are the business owner. Failure to maintain control of your business can lead to problems in the future, which is why most entrepreneurs miss out on the opportunity to be unique in the first place.
When it comes to offering a unique business environment, you must remember that a more relaxed setting often increases the creativity and productivity of your employees. From companies that encourage battles with foam dart guns randomly throughout the day, to having entire interior spaces designed like boats or gardens, the companies that go that extra step toward making their employees feel relaxed at work will commonly see higher returns in the productive process.
But what if your company isn't the type where massive budgets for interior design makeovers can be implemented to foster creativity? What if your business features no need for creativity at all? As an entrepreneur, you should know by now that every business, regardless of its size or industry, can benefit in some way from creativity. The point of introducing this slight unconventionality is to make your customers feel more relaxed and comfortable while they are shopping, and to make your workforce feel more at home and happy with their job.
The creative setting can be implemented in any size business. Even simple shops can benefit from creativity in displays and settings. Your clothing boutique is just another shop selling business clothes until you paint the walls vibrant colors, invest in some unique display racks, and introduce some light jazz music to accompany your customer's shopping experience. Sometimes, even the smallest changes can produce massive results.
When it comes to unconventional, you don't need to think far out of the box. Some entrepreneurs take the small step to introducing a new atmosphere simply by bringing in a pet to the shop. An entrepreneur’s personal dog behind the counter, an adorable rodent in a cage, or even a brightly colored aquarium can sometimes be the difference that your business needs. Remember to keep even small changes like this in mind when considering what your business is missing.
Maintaining control over your employees in a creative setting is no more difficult than it was when the walls were painted white and everything was for sale on boring, standard racks. Take the time during the creative introductions to talk to your employees, and let them know where they stand in the grand scheme.
Reassure your employees that these visual alterations in no way change their responsibilities. Explain any changes in dress code or expectations to everyone in a mass meeting, and keep your employees up to speed with the situation. When your business is fully redecorated, your employees will be ready and eager to get back to work, knowing exactly what is expected of them in this new environment.
You can make these unconventional changes a few at a time, or take a weekend to rip your business apart at the seams and do everything all at once. Whichever approach you choose, it won't be long before your changes are noticed. While your competitors are still hosting the same boring business, your daring step toward offering a unique experience for your customers will soon be the talk of the town. You will soon be known for being unique, which may even encourage new customers to come in simply to experience your creativity for themselves.
The only way that you can cash in on being unique and unconventional is by actually doing so. While many are reading this, it is those who actually take the plunge and make a change in their business who will see the results. As an entrepreneur, you know that your survival in the business world is based on not only what you do, but how you appear to others while you're doing it.
If your physical location is open to the public, take the steps to make the public feel more welcome now. When your customer enters your business and receives the immediate sensation that you have a real handle on this industry simply from the sights and sounds that welcome them, you will have gone a long way toward making that perfect first impression.