by Brad Adams | Sep 27, 2012 | For Renegade Entrepreneurs Only, Successful Entrepreneurs, Women Entrepreneurs
Ruth Handler and the Mompreneur Movement Image courtesy of Robert Whitehead 2005 Historically, motherhood and career have not necessarily gone well together. Women have had to make an either/or choice: career or child. In no other way is this more represented than in...
by Brad Adams | Sep 24, 2012 | For Renegade Entrepreneurs Only, Successful Entrepreneurs
The Path He Blazed Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes…the ones who see things differently—they're not fond of rules…You can quote them, disagree with them, glorify or vilify them, but...
by Brad Adams | Sep 20, 2012 | For Renegade Entrepreneurs Only, Marketing Strategy, Social Marketing
Storytelling in the Post-Advertising Age Branding is no longer about clever slogans or catchy jingles. It isn’t your logo and marketing materials. Gone are the days when companies could count on the advertising-as-interruption model to imprint their brand identities...
by Brad Adams | Sep 18, 2012 | For Renegade Entrepreneurs Only, Renegade Entrepreneur Blog
A gotcha moment? Surely you would think so to hear the breathless headlines in the mainstream media. As background, here's the gist of what Mr. Romney said: His campaign is not going to target and devote resources to the 47% of the U.S. public that is not paying...
by Brad Adams | Sep 17, 2012 | For Renegade Entrepreneurs Only, Online Business, Social Marketing
What it is and How to Use it At its very simplest, social media marketing means using real-time communication tools to create a social presence and an identity for your business via the modern-day version of word-of-mouth. Social media tools function by luring...
